Our Work
Case Studies
Real projects, measurable results. See how INTERACT has delivered value across sectors and geographies.
Bayer CropScience
Adengo Extra Brand Activation — Kharif 2024
Launched the Adengo Extra pre-emergent herbicide for corn and cotton through targeted farmer education sessions across key growing districts in Punjab, building product awareness and driving dealer stocking ahead of the Kharif planting window.
28
Farmer Sessions
Bayer CropScience
Buctril Super Farmer Education Drive — Rabi 2024-25
Executed a 20-day farmer education campaign across 16 cities and 40 villages in Punjab and Sindh, reaching 1,454 farmers covering 22,128 wheat acres with 89.6% definite purchase intent for Buctril Super herbicide.
40
Village Sessions
Bayer CropScience
84-Billboard Nationwide Network — 2,270 Skin Changes Over a Decade
Built and maintained a GPS-mapped network of 84 permanent shop billboards across Pakistan with 2,270 seasonal skin changes over 10 years, rotating Bayer product branding in sync with crop planting/harvest cycles — the largest agrochemical outdoor media network in the country.
84
Permanent Billboards
Barket Fertilizer
Brand Management & Outdoor Advertising
Managed end-to-end brand visibility for Barket Fertilizer including shop branding, hoarding structures, and dealer signage across Punjab.
500+
Shop Boards Installed
Bayer CropScience
Nationwide Field Activation & Farmer Education
Executed a multi-year farmer education and dealer development program across Punjab and Sindh for Bayer CropScience, covering 440+ campaigns with measurable market impact.
440+
Campaigns Delivered
Bayer CropScience
Wheat Campaign Data Dashboard
Built a digital reporting dashboard for Bayer's wheat campaign, enabling real-time tracking of field activities, farmer contacts, and campaign KPIs.
80%
Reporting Time Reduced
Chevron Pakistan
Chevron In-Store Brand Ambassador Program — Lahore 2026
Deployed 22-person uniformed brand ambassador team across Lahore retail stores for 27 days with dual-shift coverage, daily visual reporting, and full agency management — the latest chapter in a 12-year INTERACT–Chevron relationship spanning the Caltex-to-Chevron brand transition.
22
BA Staff Deployed
Chevron Pakistan
Chevron–Caltex 12-Year Brand Lifecycle — Filling Stations to Mall Activations
Managed the complete Caltex-to-Chevron brand transition lifecycle across 12 years (2014–2026), covering Havoline Bike Week proposals, 4TMCO Market Storm mall activations, Delo 'Aash Karo Cash Karo' 750-POS scratch card campaigns, inflatable fabrication, 210-shop merchandising drives, and in-store brand ambassador deployments.
12 years
Relationship Duration
Hino Motors Pakistan
Hino Shamiana Camp Meetings & Dojo Room — 7-Year Partnership
Managed a multi-year engagement with Hino Motors Pakistan spanning shamiana camp meetings, skill contests, custom Dojo Room fabrication, and annual branded merchandise production from 2017 to 2024.
7+
Purchase Orders
Continental Biscuits Limited
Bistiks 21-City Simultaneous Nationwide Launch
Executed a 3-phase nationwide Bistiks in-store promotion across 21+ cities simultaneously, deploying 60+ promoters with full POS materials in Punjab, Sindh, KPK, Balochistan, and AJK — plus Wheatable school sampling in Lahore and Karachi.
21+
Cities (Simultaneous)
Lindt / United Brands
Lindt — 9 Premium Activations in 12 Months
Delivered 9 distinct campaigns for Lindt chocolate in a single year: Ramadan Aftaar combos, 12-month permanent Category Captain deployment at 8+ premium outlets, Polo Match sponsorship (1,000 T-shirts + 1,000 caps), Christmas joint activation with Heinz, Valentine's Day Park Towers takeover (PKR 322K), HKB back-lit signage, Mother's Day at The Forum, and free sampling — establishing Lindt as the premium gifting chocolate in Pakistan.
9
Campaigns in 12 Months
PepsiCo International
Mountain Dew Formula 3000 Relaunch — F1 Cars & 3D Holograms
Relaunched Mountain Dew across 30+ key accounts in 6 cities with F1 ride cars, 3D hologram shows, and ambiance display installations — industry-first activations in Pakistan's FMCG BTL landscape. PKR 4.85M campaign value.
6
Cities
Nestle Pakistan
Nestle 8-Brand Retail Activation — 2-Year Nationwide Engagement
Managed Nestle Pakistan's complete retail activation portfolio across 12+ cities for 2 years, covering 8 brands (Nido, Kit Kat, Maggi, Everyday, Nescafe, Koko Krunch, Nesvita, Cerelac) through mall activations, outlet manager deployments, Makro activations, free sampling, and seasonal campaigns — the largest client folder in INTERACT's 20-year email archive with 1,567 messages.
8
Brands Managed
Abbott Laboratories Pakistan
PediaSure SNAP — School Nutrition Assessment Across 7 Cities
Executed Abbott's School Nutrition Assessment Program (SNAP) across 7+ cities with doctor-led education workshops, a 32-school cricket tournament reaching 17,600 children, a 28-person branded bike distribution fleet, and 600+ maternity home activations for Rashnil — a multi-format healthcare activation spanning schools, hospitals, malls, and retail.
7+
Cities Covered
Nokia
Nokia N95/6300 — 8-City Activation Through Political Strikes
Delivered Nokia's 4-month nationwide promotional campaign across 8 cities with scratch card mechanics and mall stall activations for the Nokia N95 and 6300 — maintaining full operational momentum even when political strikes shut down markets across Pakistan.
8
Cities
Bayer CropScience
Movento QR + JazzCash Rewards Platform — Cotton Season 2026
Built and deployed a dual-channel (USSD + WhatsApp + Web) scratch code rewards platform with offline-first architecture, serving 27,000+ users across rural Pakistan for Bayer's Movento cotton campaign — complete with barcode scanning, dealer pocket stock tracking, and JazzCash mobile money payouts.
27,000+
Registered Users
Nordic Fashion Group
European Denim Collection Development
Developed and exported a 12-style denim collection for a Scandinavian fashion retailer, managing the entire process from wash development to delivery within 75 days.
12
Styles Developed
Al-Baraka Foods
FMCG Multi-Product Export to UAE & KSA
Coordinated the export of 8 FMCG product lines from Pakistan to distributors across the UAE and Saudi Arabia, achieving 22% freight cost reduction through consolidated shipping.
8
Product Lines Exported
FMCG Group
FMCG Product Export to Malaysia
Structured and executed the export of Pakistani FMCG products to Malaysian distributors through the Turkey trade corridor.
$180K
Trade Value
Malaysian Grocery Importer
FMCG Replenishment - Fast-Cycle Restocking
Data-driven reorder container based on Container 1 sell-through, optimised for faster turnaround and higher-velocity SKUs with 33% lead time reduction.
265
Cartons
Malaysian Importer (Full Engagement)
Full-Service Engagement - 3 Containers, All Services
The complete INTERACT operation: PKR 7.97M total procurement across FMCG, cookware, and textiles with all 6 service lines deployed simultaneously across 3 containers.
PKR 7.97M
Total Procurement
Chadhar Brothers / ILEF Trading
Home Textile Export to KSA
Facilitated sourcing and export of premium terry towels and bathrobes from Pakistani mills to hospitality buyers in Saudi Arabia.
$250K+
Order Value
Pakistan-Malaysia Trade Corridor
MPCEPA Zero-Duty - Structural Cost Advantage
Leveraging the Pakistan-Malaysia FTA to deliver 0% import duty vs 5-20% for competitors from India, China, Bangladesh, and Turkey on the Malaysia trade corridor.
0%
Effective Duty Rate
SONEX / Malaysian Kitchenware Distributor
SONEX Cookware - Single-Brand Container Launch
Dedicated 40ft FCL of SONEX pressure cookers and cookware for the Malaysian kitchenware market, leveraging sister concern relationship for 12% below-distributor pricing.
90
Units Shipped
Karachi Tannery Consortium
Tannery Chemical Supply & ZDHC Compliance
Established a ZDHC-compliant chemical supply chain for 8 tanneries in Karachi, reducing chemical costs by 15% while improving environmental compliance scores.
8
Tanneries Served
CGT LLC
UAE Heavy Equipment Market Entry
Established Curve General Transport LLC in Abu Dhabi and built a fleet of 35+ machines serving construction contractors across the UAE.
35+ machines
Fleet Size Built
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