Nokia N95/6300 — 8-City Activation Through Political Strikes
Delivered Nokia's 4-month nationwide promotional campaign across 8 cities with scratch card mechanics and mall stall activations for the Nokia N95 and 6300 — maintaining full operational momentum even when political strikes shut down markets across Pakistan.
The Challenge
What needed solving
Nokia needed an 8-city simultaneous launch for its premium N95 and 6300 handsets, with scratch card consumer promotion mechanics at mall stalls. Mid-campaign, political strikes and market shutdowns disrupted operations in multiple cities — requiring rapid pivoting to alternative locations and cities without pausing the consumer-facing campaign.
Our Solution
How we delivered
INTERACT deployed city teams across Karachi, Lahore, Islamabad, Peshawar, Quetta, Multan, Gujranwala, and Faisalabad with scratch card promotion stalls at premium malls. When strikes disrupted 3 cities, teams were redirected to alternative locations within 24 hours. Local outsourcing partnerships in Multan, Gujranwala, and Faisalabad provided additional execution capacity. Salary sheets and invoicing were maintained across all 8 cities throughout the disruption.
Impact
Results Delivered
8
Cities
4 months
Campaign Duration
Nokia N95, 6300
Models Promoted
Zero delays
Strike Impact
Highlights
Key Achievements
- 8-city simultaneous deployment: KHI, LHR, ISB, PSH, QTA, MLT, GJR, FSD
- Scratch card promotion mechanics for Nokia N95 and 6300 at mall stalls
- Continued through political strikes — redirected 3 city teams within 24 hours
- Outsourcing partnerships in Multan, Gujranwala, Faisalabad for additional capacity
- 4-month sustained campaign with weekly salary management across all cities
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