Chevron In-Store Brand Ambassador Program — Lahore 2026
Deployed 22-person uniformed brand ambassador team across Lahore retail stores for 27 days with dual-shift coverage, daily visual reporting, and full agency management — the latest chapter in a 12-year INTERACT–Chevron relationship spanning the Caltex-to-Chevron brand transition.
The Challenge
What needed solving
Chevron needed to intensify in-store brand visibility and consumer engagement at key Lahore retail locations. The deployment required 20 brand ambassadors plus 2 supervisors operating in 2 shifts per day for 27 consecutive days, with uniforms, travel allowances, communication coverage, and daily visual reports — all mobilised at speed.
Our Solution
How we delivered
INTERACT mobilised a 22-person team (20 BAs + 2 Supervisors) with branded uniforms, dual-shift scheduling, and a dedicated reporting vehicle producing daily visual summaries. Staff received training on Chevron product knowledge, consumer engagement protocols, and store merchandising standards. WHT and statutory deductions were handled end-to-end.
Impact
Results Delivered
22
BA Staff Deployed
27 days
Campaign Duration
2
Daily Shifts
12 years
Relationship Continuity
Highlights
Key Achievements
- 22-person team (20 BAs + 2 Supervisors) deployed across Lahore retail in dual shifts
- Daily visual reports via dedicated reporting vehicle — every day for 27 days
- Full agency management including uniforms, travel, communication, and statutory deductions
- Continues a 12-year Chevron relationship — from Caltex Delo inflatables (2014) through Havoline mall activations to 2026 BA programs
- Optional add-ons prepared: 3D product cutouts, sensor-based speaker interfaces, rollup standees
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Services Used
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