Chevron–Caltex 12-Year Brand Lifecycle — Filling Stations to Mall Activations
Managed the complete Caltex-to-Chevron brand transition lifecycle across 12 years (2014–2026), covering Havoline Bike Week proposals, 4TMCO Market Storm mall activations, Delo 'Aash Karo Cash Karo' 750-POS scratch card campaigns, inflatable fabrication, 210-shop merchandising drives, and in-store brand ambassador deployments.
The Challenge
What needed solving
Chevron Pakistan required a single partner capable of executing diverse BTL formats — from filling station inflatables and mobile executive lounges to mall activations and long-term in-store merchandising — while managing the Caltex-to-Chevron brand transition across all materials without any visibility gap in the market.
Our Solution
How we delivered
INTERACT provided end-to-end execution across every BTL format: the 24-page Havoline Bike Week proposal (2014) with Honda CBR giveaway, 4TMCO Market Storm mall activations (2015) with inflatable arches, Delo merchandising across 210 shops in 10 days (2015), 30 giant 10ft Delo inflatable bottles fabricated in-house (2022), 3-month BA placements at key Lahore accounts (2022), and the latest 27-day in-store BA program (2026). All Caltex-era data and assets were seamlessly consolidated under the Chevron master account.
Impact
Results Delivered
12 years
Relationship Duration
750+
POS Branded (Delo)
210 in 10 days
Shops Merchandised
30 (10ft each)
Inflatables Fabricated
673
Havoline Shops Listed
BA Program
Active Campaign (2026)
Highlights
Key Achievements
- 24-page Havoline Bike Week proposal (2014): Pakistan's first motorcycle oil activation with Honda CBR 500R giveaway
- 750+ POS 'Aash Karo Cash Karo' scratch card activation for Delo — nationwide trade mechanics
- 210 shops merchandised in 10 days at PKR 298/shop — industry-leading cost efficiency
- 30 giant 10ft Delo inflatable bottles fabricated in-house for Caltex filling stations
- 673 Havoline shops listed for merchandising (SDBL 79 + PKNP 594)
- Seamless Caltex → Chevron brand transition across all BTL materials, no visibility gap
Related
Services Used
Experiential Marketing & Brand Activation
INTERACT Solutions designs and executes large-scale field activation campaigns, farmer education drives, dealer development programs, and consumer engagement events across Pakistan. With over a decade of experience managing 440+ campaigns for multinational brands, we deliver end-to-end activation services with real-time reporting and verified results.
View ServiceOutdoor Advertising & Brand Visibility
INTERACT Solutions provides end-to-end outdoor advertising services including hoarding structures, shop branding, billboard management, and brand visibility campaigns. We manage the full lifecycle from site selection and design to fabrication, installation, and maintenance across urban and rural Pakistan.
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