Lindt — 9 Premium Activations in 12 Months
Delivered 9 distinct campaigns for Lindt chocolate in a single year: Ramadan Aftaar combos, 12-month permanent Category Captain deployment at 8+ premium outlets, Polo Match sponsorship (1,000 T-shirts + 1,000 caps), Christmas joint activation with Heinz, Valentine's Day Park Towers takeover (PKR 322K), HKB back-lit signage, Mother's Day at The Forum, and free sampling — establishing Lindt as the premium gifting chocolate in Pakistan.
The Challenge
What needed solving
Lindt (distributed by United Brands) needed year-round premium brand presence in Pakistan's fledgling premium chocolate market. This required simultaneous management of seasonal campaigns (Ramadan, Christmas, Valentine's, Mother's Day, Eid), permanent in-store personnel, sports sponsorship, and retail branding — all while maintaining the premium brand positioning that Lindt demanded.
Our Solution
How we delivered
INTERACT operated as Lindt's full-service BTL agency, running 9 parallel workstreams: permanent Category Captains with unit-wise sales targets and custom uniforms at HKB/Al-Fateh/D.Watson/Jalal Sons/Gymkhana across 3 cities; tiered Ramadan combo offers (Rs.2,500/1,000/500); Polo Match sponsorship with 1,000 branded T-shirts and caps; 8-day joint Christmas activation with Heinz; 3-day Valentine's takeover at Park Towers main atrium (Rs.20K/day venue rental, Rs.322K total); permanent HKB back-lit signage; and free sampling at Jalal Sons Lahore.
Impact
Results Delivered
9
Campaigns in 12 Months
8+
Outlets (Permanent CCs)
3 (KHI, LHR, ISB)
Cities
2,000 items
Polo Match Merchandise
PKR 322K
Valentine's Budget
Highlights
Key Achievements
- 9 distinct campaigns in 12 months — one of the highest campaign densities for a single brand
- 12-month permanent Category Captain deployment at 8+ premium retail outlets across 3 cities
- Polo Match sponsorship: 1,000 T-shirts (Rs.70) + 1,000 caps (Rs.45) + team kits
- Valentine's Day: 3-day Park Towers main atrium takeover — 2 stalls, backdrop, full balloon décor
- Joint Lindt + Heinz Christmas activation: 8 days, tiered gifting, food stall partnership
- Custom uniforms including English Boot House shoes — premium brand standards maintained
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