84-Billboard Nationwide Network — 2,270 Skin Changes Over a Decade
Built and maintained a GPS-mapped network of 84 permanent shop billboards across Pakistan with 2,270 seasonal skin changes over 10 years, rotating Bayer product branding in sync with crop planting/harvest cycles — the largest agrochemical outdoor media network in the country.
The Challenge
What needed solving
Bayer needed seasonal product visibility at point-of-sale locations across all major agricultural territories. Each crop cycle (Rabi/Kharif) required billboard creative rotation for different products (Nativo for wheat, Movento for cotton, Adengo for corn, Atlantis for rice) — executed simultaneously across 84 locations in a narrow 2-3 week window before planting season, while maintaining legal TMA compliance in every municipality.
Our Solution
How we delivered
INTERACT built a permanent billboard infrastructure at 84 dealer shop locations spanning 46 territories, GPS-mapped each site, and established a repeatable skin change process that executes 50-70 billboard rotations per cycle. The process includes design production, material fabrication, multi-crew field deployment, and photographic verification — all coordinated with TMA authorities for advertising compliance. Over 10 years, the per-sqft rate was optimised from PKR 122 (2015) to PKR 95 (2022), a 22% cost reduction while upgrading material quality.
Impact
Results Delivered
84
Permanent Billboards
2,270
Total Skin Changes
10
Years Active
27
Avg Skin Changes/Board
46
Territories Covered
22%
Cost Reduction Achieved
Highlights
Key Achievements
- 84 permanent billboards with GPS coordinates — Pakistan's largest agrochemical OOH network
- 2,270 skin changes over 10 years — avg 227 per year, synced to Rabi/Kharif crop cycles
- Rate optimised from PKR 122/sqft (2015) to PKR 95/sqft (2022) — 22% savings without quality loss
- Direct vendor relationships (Ali Digital Flex, Saffiullah) eliminate middleman markup
- 310 TMA settlements secured for legal outdoor advertising compliance across municipalities
- 4,997 field installations tracked in companion database
Related
Services Used
Experiential Marketing & Brand Activation
INTERACT Solutions designs and executes large-scale field activation campaigns, farmer education drives, dealer development programs, and consumer engagement events across Pakistan. With over a decade of experience managing 440+ campaigns for multinational brands, we deliver end-to-end activation services with real-time reporting and verified results.
View ServiceOutdoor Advertising & Brand Visibility
INTERACT Solutions provides end-to-end outdoor advertising services including hoarding structures, shop branding, billboard management, and brand visibility campaigns. We manage the full lifecycle from site selection and design to fabrication, installation, and maintenance across urban and rural Pakistan.
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