Continental Biscuits Limited

Bistiks 21-City Simultaneous Nationwide Launch

Executed a 3-phase nationwide Bistiks in-store promotion across 21+ cities simultaneously, deploying 60+ promoters with full POS materials in Punjab, Sindh, KPK, Balochistan, and AJK — plus Wheatable school sampling in Lahore and Karachi.

FMCG & Consumer Goods

The Challenge

What needed solving

Continental Biscuits (Danone/LU licensee) needed to launch Bistiks biscuit across 21+ cities simultaneously, covering all four provinces plus AJK. Each city required locally recruited promoters (male and female with CNICs), branded materials (70 standing banners, 60 aprons, 60 caps, 40 baskets), and daily SMS/email reporting — all coordinated from a central management hub within a 4-week window.

Our Solution

How we delivered

INTERACT deployed 60+ field promoters simultaneously across 21 cities in 3 phases: Phase 1 covered major metros, Phase 2 expanded to secondary cities, Phase 3 included Peshawar. The 5-point SOP covered product briefing, brand introduction to retailers, in-store stock placement for sampling, basket-carried product sampling, and POS merchandising (posters, buntings, shelf talkers, stickers). Daily photo evidence was submitted from every city. A parallel Wheatable school sampling program ran at schools in Lahore and Karachi.

Impact

Results Delivered

21+

Cities (Simultaneous)

Campaign Phases

60+

Field Promoters

70 banners, 60 uniforms, 40 baskets

POS Materials

5 (Punjab, Sindh, KPK, Balochistan, AJK)

Provinces Covered

Highlights

Key Achievements

21+ cities launched simultaneously — one of the largest single-wave BTL deployments in Pakistan
60+ promoters with local recruitment (male+female, CNIC verified) across all 4 provinces + AJK
5-point SOP: brief → introduce → stock → sample → merchandise at every outlet
3 phases with daily photo reporting from every city — full visual audit trail
Parallel Wheatable school sampling at schools in Lahore and Karachi
Won via PepsiCo relationship network — 'PEPSI leads to another Client'

Experiential Marketing & Brand Activation

INTERACT Solutions designs and executes large-scale field activation campaigns, farmer education drives, dealer development programs, and consumer engagement events across Pakistan. With over a decade of experience managing 440+ campaigns for multinational brands, we deliver end-to-end activation services with real-time reporting and verified results.

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