Mountain Dew Formula 3000 Relaunch — F1 Cars & 3D Holograms
Relaunched Mountain Dew across 30+ key accounts in 6 cities with F1 ride cars, 3D hologram shows, and ambiance display installations — industry-first activations in Pakistan's FMCG BTL landscape. PKR 4.85M campaign value.
The Challenge
What needed solving
PepsiCo needed to relaunch Mountain Dew in the highly competitive Pakistan soft drinks market against entrenched Coca-Cola brands. The relaunch required high-impact, never-before-seen activation elements at premium retail accounts across 6 major cities simultaneously, while managing complex logistics (F1 car rides, hologram equipment, multi-city coordination).
Our Solution
How we delivered
INTERACT deployed the Mountain Dew Formula 3000 campaign across Islamabad, Karachi, Lahore, Peshawar, Faisalabad, and Rawalpindi, installing ambiance displays at 30+ key accounts including Euro Mart, Dolmen Mall, The Forum, 7th Avenue, Best Price, and Bakeman. Industry-first elements included F1 Ride Cars for Kids and 3D Hologram Shows — neither had been used in Pakistan BTL before. A dedicated city-by-city team managed custodian selection, permission management, and daily reporting.
Impact
Results Delivered
6
Cities
30+
Key Accounts
PKR 4.85M
Campaign Value
F1 Cars + 3D Holograms
Industry Firsts
Highlights
Key Achievements
- Industry-first activations: F1 Ride Cars for Kids + 3D Hologram Shows — never done in Pakistan BTL
- 30+ premium key accounts: Dolmen Mall, The Forum, Euro Mart, 7th Avenue, Best Price
- 6-city simultaneous deployment: ISB, KHI, LHR, PSH, FSD, RWP
- PKR 4.85M total campaign value (3 invoices: PKR 1.9M + 369K + 2.87M)
- Ambiance display installations with hologram elements at all locations
- Follow-up Pepsi Mystery Shopping across 6 cities with daily city-by-city reporting
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