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AgriculturePakistan

Bayer CropScience

Global crop science leader. INTERACT has been Bayer's on-ground activation partner in Pakistan for 15+ years, executing 440+ campaigns, managing 84 billboards with 2,270 skin changes, 4,997 field installations, and building the Movento QR+JazzCash rewards platform.

clients.partnerSince 2010440+ clients.activations
Bayer CropScience logo

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Buctril SuperAdengo ExtraAtlantisMoventoNativoSivanto PrimeHombreDekalbRegentLunaVayegoCouncil ActivInfinitoVelumAmbition

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  • Buctril Super 17-Day Field Activation (2024)
  • Adengo Extra Brand Activation (2024)
  • Movento QR+JazzCash Rewards Platform (2026)
  • 84-Billboard Nationwide Network (2,270 skin changes)
  • Wheat Campaign Digital Intelligence Dashboard
  • Citrus Knowledge Transfer Seminar (Sargodha University)
  • Shop Branding Phase I & II (404 shops)
  • Farmer Education Seminars (20+ crop types)
  • TMA Settlements (10+ fiscal years)
  • Video/Animation Production (Nativo, Atlantis, Ambition, Sivanto)

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Agriculture & Crop Science

Adengo Extra Brand Activation — Kharif 2024

Launched the Adengo Extra pre-emergent herbicide for corn and cotton through targeted farmer education sessions across key growing districts in Punjab, building product awareness and driving dealer stocking ahead of the Kharif planting window.

28Farmer Sessions980+Farmers Reached12Districts Covered
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Agriculture & Crop Science

Buctril Super Farmer Education Drive — Rabi 2024-25

Executed a 20-day farmer education campaign across 16 cities and 40 villages in Punjab and Sindh, reaching 1,454 farmers covering 22,128 wheat acres with 89.6% definite purchase intent for Buctril Super herbicide.

40Village Sessions1,454Farmers Reached89.6%Definite Use Intent
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Agriculture & Crop Science

84-Billboard Nationwide Network — 2,270 Skin Changes Over a Decade

Built and maintained a GPS-mapped network of 84 permanent shop billboards across Pakistan with 2,270 seasonal skin changes over 10 years, rotating Bayer product branding in sync with crop planting/harvest cycles — the largest agrochemical outdoor media network in the country.

84Permanent Billboards2,270Total Skin Changes10Years Active
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Agriculture & Crop Science

Nationwide Field Activation & Farmer Education

Executed a multi-year farmer education and dealer development program across Punjab and Sindh for Bayer CropScience, covering 440+ campaigns with measurable market impact.

440+Campaigns Delivered35+Districts Covered50,000+Farmers Reached
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Agriculture & Crop Science

Wheat Campaign Data Dashboard

Built a digital reporting dashboard for Bayer's wheat campaign, enabling real-time tracking of field activities, farmer contacts, and campaign KPIs.

80%Reporting Time Reduced10,000+Data Points Tracked12Field Teams Managed
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Digital Platforms

Movento QR + JazzCash Rewards Platform — Cotton Season 2026

Built and deployed a dual-channel (USSD + WhatsApp + Web) scratch code rewards platform with offline-first architecture, serving 27,000+ users across rural Pakistan for Bayer's Movento cotton campaign — complete with barcode scanning, dealer pocket stock tracking, and JazzCash mobile money payouts.

27,000+Registered Users36Database Models18API Routes
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