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FMCG & FoodsPakistan

Heinz (via United Brands)

Global condiments brand. INTERACT launched Heinz in Pakistan through 3-city premium hotel ceremonies (Sheraton, PC Hotel, Serena), permanent Category Captains at 6 premium outlets, and the Recipe Carnival at Jalal Sons with live chef cooking.

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Heinz (via United Brands) logo

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  • Heinz 3-City Soft Launch (Sheraton, PC Hotel, Serena)
  • Category Captains at 6 Premium Outlets
  • Recipe Carnival at Jalal Sons (live chef)
  • Free Sampling (Mayo & Ketchup)

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