Pharma & NutritionPakistan

Abbott Laboratories Pakistan

Global pharmaceutical company. INTERACT ran Abbott's School Nutrition Assessment Program (SNAP) across 7+ cities, a 32-school cricket tournament reaching 17,600 children, 28-person branded bike distribution fleet, and Rashnil maternity home activations. Prior 18-month Category Captain program for IBL Health/Mead Johnson at premium Karachi retail.

clients.partnerSince 20077+ clients.activations
Abbott Laboratories Pakistan logo

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PediaSureEnfagrow A+EnfaKid A+Rashnil

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  • SNAP School Nutrition Assessment Program (7 cities)
  • PediaSure Kids Cricket Tournament (32 schools, 17,600 children)
  • Sure Mother Program (doctor-led workshops)
  • Distribution Booster (28 branded bikes, 6 cities)
  • Rashnil My Baby & Me (600+ maternity homes)
  • Retailer Promotion (50-60 outlets)
  • IBL Health Category Captain (18 months, premium retail)

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Pharma & Healthcare

PediaSure SNAP — School Nutrition Assessment Across 7 Cities

Executed Abbott's School Nutrition Assessment Program (SNAP) across 7+ cities with doctor-led education workshops, a 32-school cricket tournament reaching 17,600 children, a 28-person branded bike distribution fleet, and 600+ maternity home activations for Rashnil — a multi-format healthcare activation spanning schools, hospitals, malls, and retail.

7+Cities Covered32Schools (Cricket)17,600Children Reached
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Experiential Marketing & Brand Activation

INTERACT Solutions designs and executes large-scale field activation campaigns, farmer education drives, dealer development programs, and consumer engagement events across Pakistan. With over a decade of experience managing 440+ campaigns for multinational brands, we deliver end-to-end activation services with real-time reporting and verified results.

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